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louise's trattoria |
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| Louise's Trattoria is one of Southern California's most beloved Italian restaurants. The history of Louise's was unfortunately maintained in their graphic images and color usage. Though the menu evolved and expanded to include more adventurous dishes, the Louise's "look" was that of a traditional "mom and pop" pizza/pasta place. Weiser Creative Group was enlisted to freshen up the Louise's brand with new menus, new ad campaigns, and a new internet presence. The new progressive look was a success, appealing to regular diners and new diners alike. New photography was an effective tool in selling new dishes and the new color palette reinvigorated the restaurant's image. Sales increased 40% soon after the rebranding launch. |
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